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Be careful, Midjourney! Ideogram launches AI picture generator with spectacular typography

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Earlier this week, a brand new generative AI picture startup known as Ideogram, based by former Google Mind researchers, launched with $16.5 million in seed funding led by a16z and Index Ventures.

One other picture generator? Don’t we have now sufficient to select from between Midjourney, OpenAI’s Dall-E 2, and Stability AI’s Steady Diffusion? Properly, Ideogram has a significant promoting level, as it might have lastly solved an issue plaguing most different fashionable AI picture mills to-date: dependable textual content era inside the picture, comparable to lettering on indicators and for firm logos.

The corporate affords various preset picture era types on its net app at ideogram.ai, together with one labeled “typography,” which renders lettering in numerous colours, fonts, sizes, and styling. (Different preset types embrace 3D rendering, cinematic, portray, style, product, illustration, conceptual artwork, ukiyo-e, and others. You’ll be able to choose a number of types directly and apply all of them.)

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Screenshot of the creator’s take a look at of Ideogram’s net app.

Ideogram is already accessible for signup in beta, and its Discord server and net app are already full of examples of individuals producing lettering and pictures with lettering which might be spectacular in comparison with the current-state-of-the-art (although not all the time totally correct).

Screenshot from Ideogram’s discord.

Nonetheless, Ideogram additionally lacks among the different options accessible on rival picture mills like zoom out/outpainting, and its outcomes had been much less constant in our assessments. It even had issue rendering its personal identify, “Ideogram,” and was higher at rendering extra frequent phrases.

The corporate took the event of its launch and beta launch to subtly spotlight this function with a submit on X (previously Twitter) together with its mission assertion, “assist individuals change into extra artistic,” generated utilizing its device.

Different buyers in Ideogram embrace AIX Ventures, Golden Ventures, Two Small Fish Ventures, and business specialists Ryan Dahl, Anjney Midha, Raquel Urtasun, Jeff Dean, Sarah Guo, Pieter Abbeel, Mahyar Salek, Soleio, Tom Preston-Werner, Andrej Karpathy.

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The Toronto-based startup has already earned shoutouts from fellow AI notables together with David Ha, founding father of Sakana AI and Margaret Mitchell, each of whom additionally labored for Google.

Whereas it’s nonetheless early days for Ideogram, differentiating by providing a dependable typographic generator is a great transfer and will assist it attraction to graphic designers or those that would in any other case have to rent them to create imagery with eye-catching textual content baked in.

And different AI picture mills are persevering with so as to add new options, too. Simply this week, Midjourney launched its new “differ area” function so as to add, take away, and subtract parts of generated imagery.

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