LONDON – West Ham United is getting ready to securing a big sponsorship deal for the naming rights of their residence floor, probably rebranding the London Stadium. The membership, which moved from Upton Park eight years in the past, is in superior discussions with insurance coverage large Allianz (ETR:) and leisure firm Stage Entrance for a deal price round £20 million.
The transfer comes after earlier sponsorship talks with Vodafone (NASDAQ:) fell aside. If profitable, the brand new partnership would supply substantial monetary reduction for West Ham by contributing in the direction of the annual £2.5 million hire they pay to the London Legacy Growth Company (LLDC). In line with SportBusiness, Allianz is particularly eager to extend its presence within the Premier League after a failed bid to safe naming rights with Chelsea, demonstrating their dedication to increasing their model visibility inside English soccer.
Allianz is already well-known within the sports activities world via its associations with high soccer golf equipment like Bayern Munich and Juventus. The potential take care of West Ham would see LLDC receiving £4 million from the settlement, with further earnings being shared, providing a profitable alternative for each the membership and the company. West Ham’s partnership with E20 Stadium LLP, which operates alongside the membership, ensures that any monetary advantages from such offers will assist their obligations and endeavors of their Olympic venue at London Stadium.
This text was generated with the assist of AI and reviewed by an editor. For extra info see our T&C.